“The lights are low and the music is hot. A small group of friends are sharing a moment and sharing the pleasures of a good cigar”. This was the creative brief that we received from Michael Olsson of Colangelo, to create that perfect “Avo Moment” for the campaign launch of their new Cigars.
After the usual rounds of portfolio viewing and multiple bids, Zave Smith and his Agent/Producer, George Watson of Watson & Spierman Productions, were selected to create this “Avo Moment”. Three models were cast, rooms full of extras were invited and a wonderful jazz trio provided both the musical inspiration and visual texture that was needed to make this scene feel real.
We hope you enjoy the results…